Internal Job Title: Customer Selections Analyst
Interview Dates: 24th February, 25th February, 27th February
This is a wonderful opportunity for a selections expert to join the Supporter Selections Team at Alzheimer’s Society in what is a really exciting time for both the charity and the team. You will be joining the team as we further develop our selections by using insight, both in and post-campaign, plus develop highly relevant and individualised supporter experiences to drive our communications and improve supporter journeys. The successful candidate will play an integral role in helping us achieve this alongside exploring new and improved ways of delivering our selections and supporter journeys, plus enhancing our processes through improvements to our systems.
As a Customer Selections Analyst, you will be responsible for working with teams from across Income & Engagement to ensure the successful delivery of accurate and targeted selections to support warm marketing activity and stewardship, plus the design and production of multi-stage supporter journeys through the use of PeopleStage, our campaign planning and management tool. Your proficiency in managing and prioritising tasks will be invaluable in delivering selections on our agreed Communications Plan, and you will be pivotal in enabling our organisation to communicate with the right supporters, through the right channel, at the right time, in the right way through the systems and tools available to you.
As a trusted expert and a critical friend to Income & Engagement colleagues and stakeholders, you will play a crucial role in deepening understanding of Alzheimer’s Society’s supporters, particularly in relation to their next best action. Through using accessible campaign results, data models and other sources of insight, you will enable colleagues to test hypotheses and pivot campaign comms in order to drive satisfaction, loyalty, and sustainable growth across Alzheimer’s Society’s audiences.
Your strong background in using query-based systems and campaign planning and management tools, alongside having meticulous attention to detail and thriving in high-pressure environments will make you ideal for this exciting role at Alzheimer’s Society.
You will:
- Use our data selections software, Faststats, to produce insightful data selections for our Income & Engagement teams to use to engage with our warm supporters.
- Support colleagues to test hypotheses and continuously innovate.
- Foster data curiosity and collaboration.
- Play a crucial role in deepening and developing an understanding of Alzheimer’s Society’s supporters.
- Drive loyalty and sustainable growth across Alzheimer’s Society’s audiences.
About you
Your passion for continuous learning and improvement will be infectious in fostering curiosity and experimentation amongst our amazing fundraisers, driven by wanting to provide an exceptional experience for Alzheimer’s Society supporters. You will:
- Possess extensive experience of data segmentation and data selections.
- Feel at home using Excel to manipulate and manage data sets.
- Be an exceptional communicator, caring passionately about sharing ideas and working collaboratively.
- Be adaptable to changing circumstances with a positive and can-do attitude.
- Be a real team player, passionate about delivering excellent work.
- Know that we’re better together; being open and combining strengths to achieve more.
- Compassionate and honest whilst being comfortable giving and receiving radical candour.
- Continually improve and look to develop standards and performance.
- Be a successful and proven self-motivator.