Contract: This is a fixed-term contract until September 2025. Immediate until start preferred.
Interviews: 19th & 20th December
We’re looking for a Direct Response Marketing Officer to join our busy and thriving Events Marketing team. This role will manage and deliver multi-channel marketing campaigns, driving participation in our sports, challenge, and mass event program.
You’ll report to the Events Marketing Campaign Manager. The Events Marketing team is part of the Events team and sits in the wider Income and Engagement directorate. The Events Marketing team is responsible for recruiting event participants across a range of sports, challenge, and mass events, as well as involvement in retention strategies to cross-sell our supporters into other fundraising products.
You will:
- Work with different teams across the organisation, as well as with our media agency and external stakeholders, to brief, optimise and evaluate marketing campaigns, with a focus on monitoring performance and coordinating evaluations.
- Make recommendations to help inform and improve future campaigns.
- Write marketing copy for your campaigns, work closely with internal and external designers to develop creative ideas, and produce post-campaign reports.
Alzheimer's Society was named on the Sunday Times Best Places to Work 2023! We have achieved excellent scores for workplace happiness, pride, and job satisfaction. This is a wonderful achievement and we're incredibly proud, as this is a fantastic testament to all the people who make up Alzheimer’s Society.
About you
- You will be experienced in marketing and communications.
- You’ll need to have excellent organisational and timekeeping skills, be a team player and show passion for the cause, working to maximise our income to increase the impact we have on the lives of people affected by dementia.
- You will be able to demonstrate your experience in planning, developing, and delivering multi-channel campaigns.
- You will have experience in budgeting and financial management and be an innovative thinker with a test-and-learn attitude.
- You will be a fantastic communicator with great attention to detail.