Legacy Marketing Executive

There are moments when marketing is not just about campaigns, but about helping shape the future.

Every gift in a Will tells a story of hope, a decision to make a lasting difference in the lives of people affected by dementia. The people behind those gifts are what turns that hope into real progress – funding care, research, and support that continues long into the future.

Bringing in over a third of the charity’s income and winning Legacy Team of the Year at the Legacy Giving Awards 2026, we are building on strong momentum and ambitious goals.

We are now looking for a Legacy Marketing Executive to join us in a permanent, home-based role. You will work across multiple channels and projects, helping to grow awareness and inspire more people to consider leaving a gift in their Will.

You will be part of a friendly, collaborative team within a wider Income and Engagement directorate, all united by a shared mission to help change the future of dementia. 

What you’ll do

You’ll lead on planning and delivering legacy marketing campaigns from start to finish. You’ll make sure campaigns are clear, well targeted, and reach the right people.

You’ll work with teams across the organisation and with external partners to keep everything running smoothly.

You’ll also review results and use what you learn to improve future campaigns.

• Deliver campaigns across different channels, including creative development, targeting, and planning
• Work with agencies, suppliers, and internal teams
• Track campaign performance and review results against KPIs like ROI and response rates
• Use data and insight to improve future campaigns
• Contribute ideas to legacy strategy and planning
• Work with Regional Legacy Giving and Case teams to support a joined-up supporter experience
• Follow all relevant rules, regulations, and brand guidelines

About you

We’re open to different backgrounds and paths into this role. You might already work in direct marketing, legacy, individual giving, or another area of the charity sector. Or you might be bringing transferable skills from a different marketing role and looking to move into this space.

What matters most is how you work, your curiosity, and your interest in using marketing to make a difference.

We’d like to hear from you if you can show:

• Delivery of direct marketing campaigns across offline and digital channels
• Work in legacy, individual giving, direct marketing, or another marketing environment in a charity setting
• Understanding of fundraising and supporter journeys, with an interest in legacy giving
• A team-focused approach and willingness to support others
• Use of data or testing to improve campaign results

Above all, you want your work to have purpose and help people make a lasting difference.

Interviews are provisionally scheduled to take place on the 21st and 22nd July via MS Teams.

Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we're working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. 

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people. 

Our hiring process

During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply.  Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.

We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.

We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.

Giving back to you

Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society. 

You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.