Individual Giving Manager (Cash Giving)

What does it take to inspire thousands of people to support a cause that matters? Could you help turn that support into vital income to end the devastation of dementia?

As our Individual Giving Manager (Cash Giving), you’ll lead fundraising campaigns that help us raise over £12 million a year. You’ll inspire new supporters to donate and find ways to keep existing donors connected to Alzheimer’s Society.

You’ll join our Individual Giving team within Income and Engagement. Working alongside the Senior Individual Giving Manager and another Individual Giving Manager, you’ll help deliver our ambitious Cash Giving Strategy to develop a sector-leading appeals programme.

Do you enjoy bringing creative ideas to life and seeing the difference they can make?

You’ll work with creative and media agencies to deliver campaigns across direct mail, cold print, digital, social media, radio, OOH, press and TV. You’ll use audience insight and campaign results to improve performance and attract new donors.

You’ll also manage budgets, evaluate campaigns and lead a team of Officers, supporting their development and helping them achieve their goals.

Could you use your experience and ideas to help us create a world where dementia no longer devastates lives?

What you’ll do

You’ll lead campaigns that grow income and build lasting relationships with supporters. You’ll:

• Plan and deliver multi-channel fundraising campaigns to attract new donors and engage existing supporters.
• Work with creative agencies to develop compelling propositions and materials that inspire people to give.
• Partner with our media agency to plan campaigns and reach the right audiences.
• Manage budgets, monitor income and expenditure, and keep forecasts up to date.
• Analyse campaign results and use what you learn to improve future activity.
• Lead and develop a team of Officers, supporting their learning and performance.
• Build relationships with colleagues and external partners to deliver shared goals.
• Support the Senior Individual Giving Manager with projects that develop our fundraising programme.

You’ll also help protect supporter trust and ensure our campaigns reflect our values.

Please note: This is a fixed-term contract until March 2028.

This is a home-based role, with around 1–2 days of travel each month, usually to London. The rest of your time will be spent working from home.

Interviews are provisionally scheduled to take place on the WC 23rd November via MS Teams.

About you

Do you have experience in individual giving or direct marketing and enjoy creating campaigns that inspire people to give?

You’ll understand how to reach new audiences, inspire them to take action and keep supporters engaged. You’ll use insight and results to spot opportunities and improve campaign performance.

Are you organised, comfortable managing budgets and enjoy bringing people together to make things happen?

You’ll be able to plan campaigns, manage competing priorities and keep projects on track. You’ll also enjoy working with colleagues, agencies and other stakeholders to achieve shared goals.

You might be a great fit for this role if you:

• Have experience in individual giving or direct marketing, including delivering multi-channel campaigns to attract donors and grow income.
• Know how to develop effective fundraising creative, working with agencies and colleagues to create ideas that inspire people to donate.
• Can manage projects from start to finish, coordinating activity, meeting deadlines and balancing competing priorities.
• Are confident managing budgets, monitoring income and expenditure, updating forecasts and using results to inform decisions.
• Enjoy building relationships and working with others, sharing ideas and collaborating with different teams and partners.

You’ll also take initiative, pay attention to detail and enjoy helping others develop. You’ll understand the importance of inclusion, compassion and treating people with respect.

Could your skills and experience help us raise more money to support people affected by dementia?

If you’re excited about leading fundraising campaigns, delivering fast-paced projects, and helping a team make a difference, we’d love to hear from you.

Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we're working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. 

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people. 

Our hiring process

During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply.  Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.

We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.

We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.

Giving back to you

Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society. 

You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.

INDAZ